Doc's Harley Davidson
Kirkwood, Missouri Doc's Harley-Davidson, a Kirkwood landmark, tripled its size in 2000. The $2.7 million expansion was initiated in response to increased demand for Harley-Davidson motorcycles. The expanded Doc's visually conveys the rough and tumble image of the Harley-Davidson brand name while maintaining the nostalgic look of a small-town motorcycle shop.

Forum Studio, Clayco's full-service design and engineering collaborative, carefully studied the company's historic manufacturing plant in Milwaukee and created a dealership that captures the look of a factory, modernizing the store but retaining the biker nostalgia that is central to the Harley-Davidson experience. The design captures the look of the Harley-Davidson motorcycle shops that dotted historic Route 66 from Chicago to Los Angeles .

Located on a two-acre site, the 28,000-square-foot masonry building consists of rusticated concrete block walls spiked with galvanized metal awnings. Metal-frame windows are secured with large, deep-threaded bolts, a reflection of the hard-edged Harley image. Inside, exposed brick walls frame a 20,000-square-foot showroom and service bay on the main floor. The lower level hosts an 8,000-square-foot area used to store parts and as a meeting place for Doc's 850-member Harley Owners Group, often referred to as "HOGS."

In November 2003, the Mid America Chapter of the Design-Build Institute of America (DBIA) recognized Doc's Harley-Davidson as the Building Facility of the Year in the Under $5 million category.